Marshall McLuhan wrote in his famous book The Medium is the Massage. An inventory of Effects (1967) that "All media are extensions of some human faculty – psychic or physical". Facial recognition, as a technological advance, could then be interpreted -from our point of view- as an extension of one of the most primitive capacities of the human being. Probably the first thing we do at birth is to recognize an image -at first blurred- of our mother's face. Therefore, when we refer to the human ability to recognize faces, we are not talking about the ability to identify points and reticles on a face; what we see instead are gestures and traits that speak of a culture, a way of being, of tastes, of everything related to identity.
This edition of LARMAGAZINE has Facial Recognition as its central theme, from what today implies surveillance and technology, but also from a human perspective; that is, from what it means to recognize the other; recognizing oneself in the face of the other, as well as in the photography of someone else. We are also interested in highlighting how we recognize ourselves from a biological perspective in contrast to a digital perspective. That is why we decided to present in our portfolio section one of the most important references in relation to identity and portraiture: Andrés Serrano, alongside other artists whose research from science and technology criticize surveillance, mechanization of human being.